You need to have the staff with expertise to identify signal through a massive amount of noise -David Riker, VP Strategy & Business Development
Mass notification expert, David Riker, talks with Security Magazine about the importance of mass notification systems in weather-related crises, especially with the rising use of social media.
He gives an example of a massive water main break in Los Angeles, saying it was hard for the city to identify what was really happening, to cut through the social clutter. An excerpt from the article is as follows.
"Social media can extend your situational awareness, giving you eyes on the ground. But can those reports be trusted?
'There was the case of a massive water main break in Los Angeles, with millions of gallons of water being dispersed,” says David Riker, VP and mass notification expert at WorldAware. “The city was monitoring social media, and it was very hard for them to identify what was really happening. There were UCLA students posting pictures of themselves body-surfing in the parking lot at the same time the National Guard was deploying swift-water rescue.'
Training is key here. Given the complex nature of crowd-sourced communications, 'You need to have the staff with expertise to identify signal through a massive amount of noise,' Riker says."
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